THAILAND 8 - 11 January 2015
Phuket, Thailand, Royal Phuket Marina • 8am - 11am
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Why Exhibit?

On display at PIMEX 2015 will be a stunning array of both local and overseas luxury properties, yachts and equipment, and some of the finest luxury cars and goods on the island, set against a backdrop of marina-side cocktail parties and VIP functions held over four days. Participating with SMART at the Phuket International Boat Show is the best opportunity to gain access to the fast growing luxury lifestyle industry in South East Asia and beyond. If new to the region the show offers a perfect platform to access a unique group comprising high net worth individuals from Thailand, Indonesia, Malaysia and Singapore, as well as China, Hong Kong and India. The annual marine and lifestyle event, which is an integral part of Phuket’s calendar and a key event on the Asian boat circuit, will benefit from the many international visitors and villa owners spending the Christmas and New Year holidays on the island.

PIMEX 2014 Statistics
  • Exhibition Hall: 2,500m2
  • Open air space: 6,000m2
  • Number of Visitors: 3715
  • Exhibitors: 111 Yachts: 51
  • Number of attending Media: 48
  • Brands: 200+ Total
  • Number of Participants: 4086
  • Personnel from exhibitors: 323
Exhibitors
  • Americas: 2%
  • Australia: 6%
  • Europe: 9%
  • Thailand/Expat Residents: 49%
  • Rest of South East Asia: 5%
  • Singapore: 6%
  • China: 12%
  • Russia: 9%
  • Rest of Asia: 1%
  • Rest of the World: 1%

85% of the exhibitors said they generated between 1-15 new leads during the show.
91% of exhibitors said they would return next year.

Marketing & Promotion

The Phuket International Boat Show (PIMEX) runs an extensive marketing campaign consisting of a wide variety of available media promoting the event to ensure that exhibitors meet the right quality of visitors at the show.

Television

A comprehensive promotion campaign on regional and local TV was part of the overall marketing strategy. Two Russian TV stations ran live and feature programmes during PIMEX.
Andy Dowden and principals from major exhibitors, the opening ceremony and on-site event coverage were aired through various channels of TV media with a total broadcast value of over US$93,613.

Radio

PIMEX partnered with Phuket’s most popular and widely heard radio station 91.5 Phuket FM Radio. The radio campaign was instrumental in reaching out to the event’s target audience locally.

Advertising

A media-wide advertising campaign started months prior to the show focusing on industry, lifestyle and business publications.

Media Partners
  • 91.5FM
  • Baccarat Magazine
  • Go Yachting
  • Luxury Properties
  • Prestige Magazine
  • RTV
  • Ultimate Boating
  • aBoat Magazine
  • Business Report Thailand
  • Helm Magazine
  • PGTV
  • Property Report
  • Rus TV Phuket
  • Yacht Style Magazine
  • Asia Pacific Boating
  • China Boating Magazine
  • International Herald Tribune
  • Phuket Gazette
  • RL Magazine
  • SEA Yachting Magazine


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